Qualitative media analysis / David L. Altheide, Christopher J. Schneider.

Format:

Book

Author/Creator:

Altheide, David L.

Contributor:

Schneider, Christopher J.

Series:

Qualitative research methods ; v. 38.

Qualitative research methods ; v. 38

Language:

English

Subjects (All):

Mass media--Research--Methodology.

Mass media.

Qualitative research.

Physical Description:

xiii, 150 pages : illustrations ; 22 cm.

Edition:

Second edition.

Place of Publication:

Los Angeles : Sage Publications, [2013]

Summary:

"In order to prepare a successful research project, a qualitative researcher often must consult media documents of various types. Authors David L. Altheide and Christopher J. Schneider show readers how to obtain, categorize, and analyze these different media documents in this entry in the Qualitative Research Methods series. They look at traditional primary documents such as newspapers and magazines but also at more recent forms--television newscasts and cyberspace. The use of student examples of research protocols makes this book a useful primer in deriving meaning from the bombardment of media documents a qualitative researcher faces."--Publisher's website.

Contents:

1. Plugged-in research

2. Ethnographic content analysis

3. Process of qualitative document analysis

4. Newspapers, magazines, and electronic documents

5. Electronic reality I

6. Electronic reality II

7. Tracking discourse

8. Field notes and other data.

Notes:

Includes bibliographical references (pages 139-146) and index.

ISBN:

9781452230054

1452230056

OCLC:

793340162