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The media of mass communication / John Vivian.
Annenberg Library - Reference P90 .V53 2005 1 v. + CD-ROM
Available
- Format:
- Book
- Author/Creator:
- Vivian, John.
- Language:
- English
- Subjects (All):
- Mass media.
- Physical Description:
- xxvii, 516 pages : illustrations (chiefly color) ; 28 cm + 1 CD-ROM (4 3/4 in.)
- 4 3/4 in.
- Edition:
- Seventh edition.
- Place of Publication:
- Boston : Pearson/Allyn & Bacon, [2005]
- System Details:
- text file
- Summary:
- Accompanying CD-ROM contains ... "two additional chapters: Chapter 22, 'Visual messages,' and Chapter 23, 'Media and political systems.'"--P. xxii.
- Contents:
- Mass Media
- Books
- Magazines
- Newspapers
- Recordings
- Movies
- Radio
- Television
- The Web
- Public Relations
- Entertainment
- Media Research
- Mass Communication
- Mass Media Effects
- Global Mass Media
- Mass Media and Governance
- Mass Media Law
- Media and Political Systems.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0205418481
- 9780205418480
- OCLC:
- 54881771
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