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Mass media in a changing world / George Rodman.
Annenberg Library - Reference P90 .R596 2010
Available
- Format:
- Book
- Author/Creator:
- Rodman, George R., 1948-
- Language:
- English
- Subjects (All):
- Mass media.
- Physical Description:
- xxvii, 512 pages : illustrations (chiefly color) ; 28 cm
- Edition:
- Third edition.
- Place of Publication:
- Boston : McGraw-Hill Higher Education, 2009.
- Contents:
- Introduction : media in a changing world
- Media impact : understanding research and effects
- Books : the durable medium
- Newspapers : where journalism begins
- Magazines : the first of the specialized media
- Movies : magic from the dream factory
- Recordings and the music industry : copyright battles, format wars
- Radio : the hits keep coming
- Television : reflecting and affecting society
- The internet : convergence in a networked world
- Electronic journalism : news in an age of entertainment
- Public relations : the image industry
- Advertising : the media support industry
- Media law : understanding freedom of expression
- Media ethics : understanding media morality.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780073511955
- 0073511951
- 9780070172739
- 0070172730
- OCLC:
- 272308808
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