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Media & culture : an introduction to mass communication / Richard Campbell, Christopher R. Martin, Bettina Fabos.

P94.65.U6 C36 2010

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Format:: Book
Author/Creator:: Campbell, Richard, 1949-
Contributor:: Martin, Christopher R.; Fabos, Bettina.
Language:: English
Subjects (All):: Mass media and culture--United States.; Mass media and culture.; United States.; Popular culture--United States.; Popular culture.
Physical Description:: 1 volume (various pagings) : illustrations (chiefly color.) ; 28 cm
Edition:: Seventh edition.
Other Title:: Media and culture
Place of Publication:: Boston : Bedford/St. Martin's, [2010]
Contents:: Part 1 Mass Media and the Cultural Landscape; Chapter 1 Mass Communication: A Critical Approach; Culture and the Evolution of Mass Communication; Oral and Written Eras in Communication; The Print Revolution; The Electronic and Digital Eras; The Age of Convergence; Mass Media and the Process of Communication; The Evolution of a New Mass Medium; The Linear Model of Mass Communication; A Cultural Approach to Mass Communication; Stories - the Foundation of Mass Communication; The Power of Media in Everyday Life; Surveying Tthe Cultural Landscape; Culture as a Skyscraper; Culture as a Map; Cultural Values of the Modern Period; Shifting Values in Postmodern Culture; Critiquing Media And Culture; Media Literacy and the Critical Process; Benefits of a Critical Perspective; Extended Case Study: Video Games and Storytelling; Chapter 2 The Internet and New Technologies: The Media Converge; The Evolution of the Internet; The Birth of the Internet; The Net Widens; Web 1.0: The World Begins to Browse; The Commercial Structure of the Web; The Internet Today: Web 2.0; Instant Messaging; Blogs; Wiki Web Sites; Social Networking Sites; Massively Multiplayer Online Role-Playing Games (MMORPG); Web 3.0; Ownership Issues on the Internet; Dividing up the Web; Advertising on the Internet; Alternative Voices; Security, Appropriateness, and Access; Security: The Challenge to Keep Personal Information Private; Appropriateness: What Should Be Online?; Access: The Fight to Prevent a Digital Divide; The Internet and Democracy; Part 2 Sounds and Images; Chapter 3 Sound Recording and Popular Music; The Development of Sound Recording; From Cylinders to Disks: Sound Recording Becomes a Mass Medium; From Phonographs to CDs: Analog Goes Digital; From MP3s to the Future: Recordings in the Internet Age; The Rocky Relationship between Records and Radio; U.S. Popular Music and the Formation of Rock; The Rise of Pop Music; Rock and Roll Is Here to Stay; Rock Muddies the Waters; Battles in Rock and Roll; A Changing Industry: Reformations in Popular Music; The British Are Coming!; Motor City Music: Detroit Gives America Soul; Folk and Psychedelic Music Reflect the Times; Punk, Grunge, and Alternative Respond to Mainstream Rock; Hip-Hop Redraws Musical Lines; The Business of Sound Recording; Music Labels Influence the Industry; Making, Selling, and Profiting from Music; Sound Recording, Free Expression, and Democracy; Chapter 4 Popular Radio and the Origins of Broadcasting; Early Technology and the Development of Radio; Maxwell and Hertz Discover Radio Waves; Marconi and the Inventors of Wireless Telegraphy; Wireless Telephony: De Forest and Fessenden; Regulating a New Medium; The Evolution of Radio; The RCA Partnership Unravels; Sarnoff and NBC: Building the "Blue" and "Red" Networks; Government Scrutiny Ends RCA-NBC Monopoly; CBS and Paley: Challenging NBC; Bringing Order to Chaos with the Radio Act of 1927; The Golden Age of Radio; Radio Reinvents Itself; Transistors Make Radio Portable; The FM Revolution and Edwin Armstrong; The Rise of Format and Top 40 Radio; Resisting the Top 40; The Sounds of Commercial Radio; Format Specialization; Nonprofit Radio and NPR; Radio Goes Digital; The Economics of Broadcast Radio; Local and National Advertising; Manipulating Playlists with Payola; Radio Ownership: From Diversity to Consolidation; Radio and the Democracy of the Airwaves; Chapter 5 Television and the Power of Visual Culture; The Origins and Development of Television; Early Innovations in TV Technology; Controlling Content - TV Grows Up; The Quiz-Show Scandals Diminish the Promise of TV; Major Programming Trends; TV Information: Our Daily News Culture; TV Entertainment: Our Comic Culture; TV Entertainment: Our Dramatic Culture; Other Enduring Trends and Reality TV; The Rise and Fall of Public Television; The Decline of the Networks; New Technologies Reduce Network Control; Government Regulations Temporarily Restrict Network Control; Emerging Networks Target Youth and Minority Markets; Digital Technology Changes Our Experience of Television; The Economics of Television; Prime-Time Production; Prime-Time Distribution; Syndication Keeps Shows Going and Going...; Measuring Television Viewing; Television, Culture, and Democracy; Chapter 6 Cable: A Wired versus Wireless World; Technology and the Development of Cable; CATV - Community Antenna Television; The Wires and Satellites behind Cable Television; Cable Threatens Broadcasting; Balancing Cable's Growth against Broadcasters' Interests; Franchising Frenzy; The Telecommunications Act of 1996; Cable Comes of Age; Cable Targets Niche Audiences; Basic Cable Services; Premium Cable Services; Challenges to Cable: DBS and Cell Phones; DBS: Cable without Wires; Cell Phones, Mobile Video, and WiMax; The Major Cable and DBS Corporations; The Effects of Consolidation; Democracy and Cable in a Wired / Wireless World; Chapter 7 Movies and the Impact of Images; Early Technology and the Evolution of Movies; The Development of Film; The Introduction of Narrative; The Arrival of Nickelodeons; The Rise Of The Hollywood Studio System; Production; Distribution; Exhibition; The Studio System's Golden Age; Hollywood Narrative and the Silent Era; The Introduction of Sound; The Development of the Hollywood Style; Outside the Hollywood System; The Transformation of the Studio System; The Hollywood Ten; The Paramount Decision; Moving to the Suburbs; Television Changes Hollywood; Hollywood Adapts to Home Entertainment; The Economics of the Movie Business; Production, Distribution, and Exhibition Today; The Major Studio Players; Movies Adjust to the Digital Age; Popular Movies And Democracy; Part 3 Words and Pictures; Chapter 8 Newspapers: The Rise and Decline of Modern Journalism; The Evolution of American Newspapers; Colonial Newspapers and the Partisan Press; The Penny Press Era: Newspapers Become Mass Media; The Age of Yellow Journalism: Sensationalism and Investigation; Competing Models of Modern Print Journalism; "Objectivity" in Modern Journalism; Interpretive Journalism; Literary Forms of Journalism; Contemporary Journalism in the TV and Internet Age; Categorizing News and U.S. Newspapers; Consensus vs. Conflict: Newspapers Play Different Roles; Ethnic, Minority, and Oppositional Newspapers; Newspaper Operations; Challenges Facing Newspapers; Readership Declines Only in U.S.; Joint Operating Agreements Combat Declining Competition; Newspaper Chains Consolidate Ownership; Newspapers Go Digital to Survive; Blogs Challenge Newspapers' Authority Online; Newspapers and Democracy; Chapter 9 Magazines in the Age of Specialization; The Early History of Magazines; The First Magazines; Magazines in Colonial America; U. S.; Magazines in the 19th Century; National, Women's, and Illustrated Magazines; The Development of Modern American Magazines; Social Reform and the Muckrakers; The Rise of General-Interest Magazines; The Fall of General-Interest Magazines; The Domination of Specialization; Men's and Women's Magazines; Sports, Entertainment, and Leisure Magazines; Magazines for the Ages; Elite Magazines; Minority-Targeted Magazines; Supermarket Tabloids; Online Magazines and Media Convergence; The Organization and Economics of Magazines; Magazine Departments and Duties; Major Magazine Chains; Magazines in a Democratic Society; Chapter 10 Books and the Power of Print; The History of Books From Papyrus to Paperbacks; The Development of Manuscript Culture; The Innovations of Block Printing and Movable Type; The Gutenberg Revolution: The Invention of the Printing Press; The Birth of Publishing in the United States; Modern Publishing and the Book Industry; The Formation of Publishing Houses; Types of Books; Trends and Issues in Book Publishing; Influences of Television and Film; Audio Books; E-books; Preserving and Digitizing Books; Censorship and Banned Books; Ownership Patterns; The Structure of Book Publishing; Selling Books: Stores, Clubs, and Mail Order; Books and the Future of Democracy; Part 4 The Business of Mass Media; Chapter 11 Advertising and Commercial Culture; Early Developments in American Advertising; The First Advertising Agencies; Advertising in the 1800s; Promoting Social Change and Dictating Values; Early Ad Regulation; The Shape of U.S. Advertising Today; The Influence of Visual Design; Types of Advertising Agencies; The Structure of Ad Agencies; Business Trends in Internet Advertising; Persuasive Techniques in Contemporary Advertising; Conventional Persuasive Strategies; The Association Principle; Advertising as Myth; Product Placement; Commercial Speech and Regulating Advertising; Critical Issues in Advertising; Watching over Advertising; Advertising, Politics, and Democracy; Advertising's Role in Politics; The Future of Advertising; Chapter 12 Public Relations and Framing the Message; Early Developments in Public Relations; P. T. Barnum and Buffalo Bill; Big Business and Press Agents; The Birth of Modern Public Relations; The Practice of Public Relations; Approaches to Organized Public Relations; Performing Public Relations; Public Relations during a Crisis; Tensions between Public Relations and the Press; Elements of Professional Friction; Shaping the Image of PR; Public Relations and Democracy; Chapter 13 Media Economics and the Global Marketplace; Analyzing the Media Economy; The Structure of the Media Industry; The Performance of Media Organizations; The Internet Changes the Game; The Transition to an Information Economy; Deregulation Trumps Regulation; Media Powerhouses: Consolidation, Partnerships, and Mergers; Business Tendencies in Media Industries; Economics, Hegemony, and Storytelling; Specialization and Global Markets; The Rise of Specialization and Synergy; Disney: A Postmodern Media Conglomerate; Global Audiences Expand Media Markets; Social Issues in Media Economics; The Limits of Antitrust Laws; The Fallout From a Free Market; Cultural Imperialism; The Media Marketplace and Democracy; The Effects of Media Consolidation on Democracy; The Media Reform Movement; Part 5 Democratic Expression and the Mass Media; Chapter 14 The Culture of Journalism: Values, Ethics, and Democracy; Modern Journalism in the Information Age; What Is News?; Values in American Journalism; Ethics and the News Media; Ethical Predicaments; Resolving Ethical Problems; Reporting Rituals and the Legacy of Print Journalism; Focusing on the Present; Relying on Experts; Balancing Story Conflict; Acting as Adversaries; Journalism in the Age of TV and the Internet; Differences between Print and TV News; The Internet Enhances and Challenges Journalism; The Power of Visual Language; Alternative Models: Public Journalism and Fake News; The Public Journalism Movement; Fake News and Satiric Journalism; Democracy and Reimagining Journalism's Role; Social Responsibility; Deliberative Democracy; Chapter 15 Media Effects and Cultural Approaches to Research; Early Media Research Methods; Propaganda Analysis; Public Opinion Research; Social Psychology Studies; Marketing Research; Research on Media Effects; Early Explanations of Media Effects; Conducting Media Effects Research; Contemporary Media Effects Theories; Evaluating Research on Media Effects; Cultural Approaches to Media Research; Early Developments in Cultural Studies Research; Contemporary Cultural Studies Theories; Evaluating Cultural Studies Research; Media Research and Democracy; Chapter 16 Legal Controls and Freedom of Expression; Origins of Free Expression and a Free Press; Models of Expression; The First Amendment of the U.S. Constitution; Censorship as Prior Restraint; Unprotected Forms of Expression; First Amendment versus Sixth Amendment; Film and the First Amendment; Social and Political Pressure on the Movies; Self-Regulation in the Movie Industry; The MPAA Ratings System; Expression in the Media: Print, Broadcast, and Online; The FCC Regulates Broadcasting; Dirty Words, Indecent Speech, and Hefty Fines; Political Broadcasts and Equal Opportunity; The Demise of the Fairness Doctrine; Communication Policy and the Internet; The First Amendment and Democracy.
Notes:: Includes index.; Includes bibliographical references and index.
ISBN:: 9780312485467; 0312485468
OCLC:: 401720604

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Media & culture : an introduction to mass communication / Richard Campbell, Christopher R. Martin, Bettina Fabos.

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