Sports fans 2.0 : how fans are using social media to get closer to the game / David M. Sutera.

Format:

Book

Author/Creator:

Sutera, David M., 1967-

Language:

English

Subjects (All):

Sports spectators.

Sports--Computer network resources.

Sports.

Social media.

Physical Description:

xiii, 197 pages : illustrations ; 24 cm

Place of Publication:

Lanham, MD : Scarecrow Press, Inc., [2013]

Summary:

Social media has forever altered the way fans and athletes engage with each other. Encouraged by sports shows that incorporate social media as a major component of their programming strategies, fans and athletes have proven to be some of the most prolific and adept users of Twitter and other social media platforms. These outlets have made it possible for fans to cross the virtual barrier that separates them from the teams they love and the athletes they follow, changing the way they interact in the world of sports. Twitter alone has more than 100 million active users worldwide, generating close to 230 million Tweets per day. In Sports Fans 2.0: How Fans Are Using Social Media to Get Closer to the Game, David M. Sutera explores the increasingly participatory nature of contemporary sports fandom and spectatorship. He examines the ways in which digital media has created and facilitated new channels for sports fan engagement and how technology has enhanced fan perception of participating in America's sports culture. In addition, Sutera shows how high-profile athletes are using social media to increase their fan base and promote their own celebrity status, making themselves more accessible to fans. Covering a wide range of sports and social media outlets, Sports Fans 2.0 is an intriguing examination of how technology has changed-and will continue to change-the world of sports. Written for general readers and scholars alike, this book will appeal to anyone interested in the effects of social media on popular culture. Book jacket.

Contents:

1 Sports in American Society 1

2 Social Media and Sports Fans in American Culture 23

3 The Merging of Mass Media and Social Media in Sports Programming 55

4 Amateur Sports Announcing and Social Media 79

5 Social Media and Sports Memes 101

6 Twitter's Impact on Sports: Bridging the Gap Between Sports Fans and Athletes 127

7 Conclusion 157.

Notes:

Includes bibliographical references (pages 181-189) and index.

ISBN:

9780810890763

0810890763

OCLC:

823209411