Cities for sale : municipalities as public relations and marketing firms / Staci M. Zavattaro.

Format:

Book

Author/Creator:

Zavattaro, Staci M., 1983-

Language:

English

Subjects (All):

Municipal government--Public relations--United States.

Municipal government.

City promotion--United States.

City promotion.

Municipal government--Public relations.

United States.

Physical Description:

xiv, 138 pages ; 24 cm

Place of Publication:

Albany : State University of New York Press, [2013]

Summary:

Today's cities are competing with each other on many levels-for our business, for our residency, for our tourism dollars, for our employment, and much more. Especially in light of market models of governance seeping into the public sector, it has become both necessary and prudent for city staff to undertake place promotion to attract many potential stakeholders. In Cities for Sale, Staci M. Zavattaro reveals that cities are increasingly acting like private-sector public relations and marketing firms in scope, value, and practice. To promote their cities, public administrators are embracing tactics such as branding, media relations, in-house publication, and the use of volunteers or outside organizations as PR surrogates. This shift in communication patterns from providing public information to city self-promotion has, Zavattaro argues, both positive and negative implications for democratic governance and citizen participation. Book jacket.

Contents:

1 Selling a City 1

2 Metaphors in Public Administration 9

3 Government, Governance, and the Market 21

4 Communication, Marketing, and Public Relations 31

5 Cities as PR and Marketing Firms: The Framework 49

6 Implications for Citizen Participation and Democratic Governance 79

7 Patterns, Limitations, and Future Research 99.

Notes:

Includes bibliographical references and index.

ISBN:

9781438446813

1438446810

OCLC:

798221562