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Product management for hospitals : organizing for profitability / James C. Folger and E. Preston Gee.

LIBRA RA965.5 .F64 1987
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Format:
Book
Author/Creator:
Folger, James C.
Contributor:
Gee, Erin Preston.
Language:
English
Subjects (All):
Hospitals--Marketing--Management.
Hospitals.
Product management.
Financial Management.
Hospital Administration--economics.
Marketing of Health Services.
Hospitals--Marketing.
Management.
Medical Subjects:
Financial Management.
Hospital Administration--economics.
Marketing of Health Services.
Physical Description:
viii, 121 pages : illustrations ; 23 cm
Place of Publication:
Chicago, Ill. : American Hospital Pub., [1987]
Notes:
Includes bibliographies.
ISBN:
1556480075
OCLC:
15697263

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