Public communication campaigns / editors, Ronald E. Rice, Charles K. Atkin.

Format:

Book

Contributor:

Rice, Ronald E.

Atkin, Charles K.

Language:

English

Subjects (All):

Publicity.

Advertising, Public service.

Public relations.

Advocacy advertising.

Physical Description:

xiii, 376 pages : illustrations ; 24 cm

Edition:

Fourth edition.

Place of Publication:

Thousand Oaks, Calif. : Sage, [2013]

Summary:

In this completely revised and expanded fourth edition, the authors offer a detailed examination of the current state of public communications campaigns. While the book was written primarily as a textbook for undergraduate and masters-level courses, it also would interest communications professionals and researchers. The authors provide an overview and history as well as sections on campaign design and evaluation, and applying theory and evaluation. Editors are Rice (U. of California at Santa Barbara) and Atkin (Michigan State U.). Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Notes:

Includes bibliographical references and index.

ISBN:

1412987709

9781412987707

OCLC:

765486173

Publisher Number:

99953523708