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Making sense of business reference : a guide for librarians and research professionals / Celia Ross.
LIBRA Z711.6.B87 R67 2013
Available from offsite location
- Format:
- Book
- Author/Creator:
- Ross, Celia, 1971-
- Language:
- English
- Subjects (All):
- Business libraries--Reference services.
- Business libraries.
- Business--Bibliography--Methodology.
- Business.
- Business--Bibliography.
- Methodology.
- Business literature--Bibliography--Methodology.
- Business literature.
- Bibliography.
- Physical Description:
- xiii, 186 pages ; 23 cm
- Place of Publication:
- Chicago : American Library Association, 2013.
- Summary:
- Serving as a primer or refresher, this guide will help readers overcome business reference phobia. The book assumes familiarity with basic general reference resources and research strategies, but no previous knowledge of business terms is required. The book begins with overviews of the business reference process and the types of free and fee-based resources used when dealing with business reference questions. Later chapters delve into specific business areas, offering annotated entries on websites with information for company and industry research, company finance, investment research, consumer research and marketing/advertising, business and other statistics, international business, and small businesses. A 50-page Q&A section addresses difficult questions. Chapter exercises are included. Ross is past chair of the Business Reference and Services Section of ALA's Reference and User Services Association. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
- Contents:
- The business reference question
- The business reference resource (aka the business reference database)
- Company research
- Industry research
- Company finance
- Investment research
- Consumer research and marketing/advertising
- Business (and other) statistics
- International business
- Small business
- Other handy business reference resources and tips
- Business reference wrap-up.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780838910849
- 083891084X
- OCLC:
- 666224038
- Publisher Number:
- 40021424550
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