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Business anthropology / Ann T. Jordan.
Penn Museum Library GN450.8 .J67 2013
Available
- Format:
- Book
- Author/Creator:
- Jordan, Ann.
- Language:
- English
- Subjects (All):
- Business anthropology.
- Physical Description:
- vii, 150 pages ; 23 cm
- Edition:
- Second edition.
- Place of Publication:
- Prospect Heights, Ill. : Waveland, [2013]
- Contents:
- Anthropological approach
- A history of anthropology in western organizational life
- Techniques for conducting fieldwork for business organizations
- Seeing cultural groupings
- Ethical concerns
- Marketing and consumer behavior
- Design anthropology
- Organizational anthropology
- Understanding issues of globalization
- The importance of holism
- Where do we go from here?
- Notes:
- Includes bibliographical references (pages 134-143) and index.
- ISBN:
- 1577668278
- 9781577668275
- OCLC:
- 809911425
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