1 option
Branding : a key marketing tool / edited by John M. Murphy.
Lippincott Library HD69.B7 B73 1987
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Brand name products.
- Business names.
- Marketing.
- Physical Description:
- xii, 192 pages, 12 unnumbered pages of plates : illustrations ; 25 cm
- Place of Publication:
- New York : McGraw-Hill, 1987.
- Notes:
- Includes index.
- ISBN:
- 0070440557 :
- OCLC:
- 14586853
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