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Add value to your service : the key to success / edited by Carol Surprenant.
LIBRA HD9980.5 .A33 1987
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Services Marketing Conference (6th : 1987 : San Diego, Calif.)
- Series:
- Proceedings series (American Marketing Association)
- Proceedings series
- Language:
- English
- Subjects (All):
- Service industries--Marketing--Congresses.
- Service industries.
- Service industries--Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vi, 214 pages : illustrations ; 28 cm.
- Place of Publication:
- Chicago, Ill. : American Marketing Association, 1987.
- Notes:
- Papers presented at the 6th Annual Services Marketing Conference, Sept. 27-30, 1987, San Diego, Calif.
- Includes bibliographies.
- ISBN:
- 0877571902
- OCLC:
- 16985636
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