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The rise of marketing and market research / edited by Hartmut Berghoff, Philip Scranton, and Uwe Spiekermann.
Lippincott Library HF5415 .R55175 2012
Available
- Format:
- Book
- Series:
- Worlds of consumption
- Language:
- English
- Subjects (All):
- Marketing--History.
- Marketing.
- Marketing research--History.
- Marketing research.
- Economic history.
- History.
- Physical Description:
- vi, 312 pages : illustrations ; 23cm.
- Edition:
- First edition.
- Place of Publication:
- New York : Palgrave Macmillan, 2012.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780230341067
- 0230341063
- OCLC:
- 745979549
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