Reverse innovation : create far from home, win everywhere / Vijay Govindarajan, Chris Trimble.

Format:

Book

Author/Creator:

Govindarajan, Vijay.

Contributor:

Trimble, Chris.

John Lammey Stewart Memorial Library Fund.

Language:

English

Subjects (All):

International business enterprises--Management--Case studies.

International business enterprises.

International business enterprises--Management.

Technological innovations--Management--Case studies.

Technological innovations.

Technological innovations--Management.

Strategic planning--Case studies.

Strategic planning.

Genre:

Case studies.

Physical Description:

xv, 229 pages : illustrations ; 24 cm

Place of Publication:

Boston : Harvard Business Review Press, [2012]

Summary:

"The popular HBR article "How GE is Disrupting Itself" by GE's CEO Jeffrey Immelt, Vijay Govindarajan, and Chris Trimble first coined the term reverse innovation, using it to describe GE's new approach to global strategy. GE, like most multinationals, follows a strategy of developing products at home and then adapting them for other markets around the world. But as growth accelerates in emerging markets and slows in developed ones, GE is also now doing the reverse: developing products in countries like China and India, and then distributing them globally. As the tip of the multinationals iceberg, GE shows that successful global companies will have to do both. But succeeding at reverse innovation requires a different model than the one used in home markets. This book picks up where the ground-breaking HBR article leaves off, and goes beyond describing the reverse innovation phenomenon to showing how to do it. Through eight detailed case studies - PepsiCo, Procter and Gamble, EMC, Deere & Company, Logitech, Harman International , PIH/PACT, and, of course, GE - authors Govindarajan and Trimble explain how to succeed on the ground with reverse innovation, showing how these companies use a different management model than the one they use in their home markets. This book explains the new model these companies use -- the Local Growth Team -- and how it works, and offers a "Reverse Innovation Toolkit" providing readers with a step-by-step action plan for developing and implementing their own reverse innovation strategies. "-- Provided by publisher.

Contents:

Machine generated contents note: pt. 1 The Reverse Innovation Challenge

One.The Future Is Far from Home

Two.The Five Paths of Reverse Innovation

Three.Changing the Mind-Set

Four.Changing the Management Model

Key Takeaways

The Reverse Innovation Playbook

pt. 2 Reverse Innovation in Action

Five.Logitech, and the Mouse That Roared

Six.Procter & Gamble, Innovating the "Un-P&G" Way

Seven.EMC Corporation, Planting Seeds

Eight.Deere & Company Plows Under the Past

Nine.How Harman Changed Its Engineering Culture

Ten.GE Healthcare in the Heart of India

Eleven.PepsiCo's Brand-New Bag

Twelve.Partners In Health's Radical Model for Care.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the John Lammey Stewart Memorial Library Fund.

ISBN:

1422157644

9781422157640

OCLC:

744289964

Publisher Number:

99951540606