Re-imagining development communication in Africa / edited by Chuka Onwumechili and Ikechukwu Ndolo.

Format:

Book

Contributor:

Onwumechili, Chuka.

Ndolo, Ikechukwu S.

Language:

English

Subjects (All):

Communication in community development--Africa.

Communication in community development.

Communication and technology--Africa.

Communication and technology.

Social change--Africa.

Social change.

Technological innovations--Social aspects.

Mass media in community development.

Africa.

Mass media in community development--Africa.

Technological innovations--Social aspects--Africa.

Technological innovations.

Physical Description:

xiii, 254 pages : illustrations ; 24 cm

Place of Publication:

Lanham [Md.] : Lexington Books, 2013.

Summary:

Re-imagining Development Communication in Africa is organized into three sections, focusing on the past and the history of development communication scholarship, analyzing theoretical issues, and examining country cases. The first part provides several perspectives on the historical development of the field as it pertains to Africa. Some of these essays examine ideological, indigenous contributions, and the particular importance of gender issues. The second section provides a critique of development communication theory and proposes a more culturally appropriate alternative, applying existing theory to practice in African communities. The third section of the book focuses on development communication in specific countries such as Cameroon, Kenya, Nigeria, and Rwanda. Book jacket.

Contents:

Part 1. Reviewing Past Frameworks and Today's Discourse: 1. Transcultural social change and development : a critical review of paradigm shifts / Daniel Awodiya; 2. Africa, development and communication : the day after ... / Chuka Onwumechili and Ikechukwu Ndolo; 3. Speaking of African women's agency, activism and complementary gender roles: a look at African feminism / Annie Duru; 4. Going back to basics: shifting research focus to indigenous knowledge systems and their role in development / Matt Mogekwu

Part 2. .Theorizing and Expanding the Realm: 5. Another view: theorizing development media / Chuka Onwumechili and Ritchard M'Bay; 6. The theory of communicative action for population-communication management in sub-Saharan Africa: argumentative speech in Nigeria / Cornelius B. Pratt and Thomas Jacobson; 7. Development media: challenges and attempts / Genet Lakew; 8. Issues and perspectives on community engagement for behavior and social change / Ike Ndolo and Hilary Ozoh

Part 3. Country Cases: 9. Health communication and Nigeria: sickle cell anaemia in Nollywood / Tokunbo Ojo and Jan Servaes; 10. Moving the signpost in Cameroon?: resolving inter-village rivalry through a form of communication / Kehbuma Langmia; 11. Communicating peace: women transcend cultural boundaries in post-genocide Rwanda / Eddah Mutua and Ayantu Tibeso; 12. Coding for development in the Silicon Savannah: the emerging role of digital technology in Kenya / George Gathigi and Ernest Waititu; 13. Sustainable development and rural access to telecommunications in Nigeria / Chukwudiebube Bede A. Opata.

Notes:

Includes bibliographical references and index.

ISBN:

9780739176146

0739176145

9780739176153

0739176153

OCLC:

806017614