Marketing discourse : a critical perspective / Per Skålén, Martin Fougère and Markus Fellesson.

Format:

Book

Author/Creator:

Skålén, Per.

Contributor:

Fellesson, Markus.

Fougère, Martin.

Series:

Routledge interpretive marketing research series

Routledge interpretive marketing research

Language:

English

Subjects (All):

Marketing.

Physical Description:

ix, 190 pages : illustrations ; 24 cm.

Place of Publication:

London ; New York : Routledge, 2008.

Summary:

"The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a social critique and evaluation of marketing.".

"The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, covering traditions of research such as scientific selling, marketing management and service marketing and drawing from Michel Foucault's understanding of power and Ernesto Laclau and Chantal Mouffe s Discourse Theory. The analysis reveals that managerial marketing discourse has promoted a government of organizations that is centred around the customer and that the shifts and turning points in this rationality through time signify more fundamental shifts in emphasis in the type of power promoted by marketing discourse and the subject positions is ascribes to people."--BOOK JACKET.

Contents:

Introduction

Critical marketing research

Power/knowledge, governmentality and government

Studying governmental discourse

Founding the power/knowledge of managerial marketing

Consolidating the power/knowledge of managerial marketing

Elaborating the power/knowledge of managerial marketing

Customerism : a critique.

Notes:

Includes bibliographical references (pages [170]-182) and index.

ISBN:

9780415416696

0415416698

9780203932995

0203932994

OCLC:

156784841