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Classical rhetoric and modern public relations : an Isocratean model / Charles Marsh.
- Format:
- Book
- Author/Creator:
- Marsh, Charles, 1955-
- Series:
- Routledge research in public relations ; 1.
- Routledge research in public relations ; 1
- Language:
- English
- Subjects (All):
- Isocrates--Criticism and interpretation.
- Isocrates.
- Rhetoric--Political aspects.
- Rhetoric.
- Rhetoric, Ancient.
- Education, Greek--Philosophy.
- Education, Greek.
- Criticism and interpretation.
- Physical Description:
- xii, 196 pages ; 24 cm.
- Place of Publication:
- New York : Routledge, 2012.
- Contents:
- Isocrates and Modern Public Relations: An Overview
- Sophrosyne and Dikaiosyne: Isocrates? Concentric Ethics
- Peitho: An Isocratean Model of Persuasion
- Homonoia: Antecedents of Public Relations? Social Harmony: Frameworks in Isocratean Rhetoric
- Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm
- Logos and Dunamis: Isocrates and Postmodern Public Relate
- Syggrammata: Planning and New Media
- Paideia: Isocrates? Rhetorical Education
- Antilogia: Speaking Against Isocrates
- Mimesis: Rediscovering Isocrate.
- Notes:
- Includes bibliographical references (pages [157]-187) and index.
- ISBN:
- 9780415626002
- 0415626005
- OCLC:
- 781675316
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