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Managing new product innovations / William E. Souder.
Lippincott Library HD69.N4 S634 1987
Available
- Format:
- Book
- Author/Creator:
- Souder, Wm. E. (William E.)
- Language:
- English
- Subjects (All):
- New products--Management.
- New products.
- Physical Description:
- xviii, 251 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1987]
- Summary:
- Finally, a total management system for all aspects of the new product process, from conception to commercialization. This pragmatic book highlights the conditions and factors that guarantee new product success. It will help innovators implement their ideas and help managers turn the results into profits.
- Notes:
- Includes bibliographies and index.
- ISBN:
- 066910809X
- OCLC:
- 15163017
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