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Marketing in the long run : proceedings of the Second Workshop on Historical Research in Marketing / co-sponsored by Michigan State University and the American Marketing Association, held at the Kellogg Center for Lifelong Education, MSU, April 28-30, 1985 ; edited by Stanley C. Hollander, Terence Nevett.
LIBRA HF5411 .W67 1985
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Workshop on Historical Research in Marketing (2nd : 1985 : Kellogg Center for Lifelong Education, Michigan State University)
- Language:
- English
- Subjects (All):
- Marketing--History--Congresses.
- Marketing.
- History.
- Advertising--History--Congresses.
- Advertising.
- Entrepreneurship--History--Congresses.
- Entrepreneurship.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- xviii, 493 pages : illustrations ; 28 cm
- Place of Publication:
- East Lansing, MI : Dept. of Marketing and Transportation Administration, Graduate School of Business Administration, Michigan State University, [1985]
- Notes:
- Errata slip inserted.
- Includes bibliographies.
- OCLC:
- 13184924
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