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Signs, streets, and storefronts : a history of architecture and graphics along America's commercial corridors / Martin Treu.
LIBRA - Athenaeum of Philadelphia Circulating HF5841 .T74 2012
Available from offsite location
- Format:
- Book
- Author/Creator:
- Treu, Martin, 1957-
- Language:
- English
- Subjects (All):
- Signs and signboards--United States.
- Signs and signboards.
- Roadside architecture--United States.
- Roadside architecture.
- Cultural landscapes--United States.
- Cultural landscapes.
- Storefronts--United States--History.
- Storefronts.
- History.
- United States.
- Physical Description:
- xii, 384 pages, 32 unnumbered pages of plates : illustrations (some color) ; 26 cm
- Place of Publication:
- Baltimore : Johns Hopkins University Press, 2012.
- Summary:
- Examining more than 200 years of signs along America's passageways, Treu (architect, environmental designer) puts a spotlight on the creative commercial designs of the past and the design developments of the present, focusing on the need for historical preservation. This compelling history of signage and architecture presents a comprehensive view of the American commercial landscape and how customer needs, corporate interest, municipal mandates, and technological advancements have influenced its design. Of interest to architects, city planners, designers, armchair-historians, and Americana enthusiasts, this volume contains 173 illustrations, extensive notes, and an essay on sources. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)
- Contents:
- The making of Main Street : transformation and invention on the Commercial Frontier, 1700s-1899
- The great blight way : electricity and reform from Main Street to City Center, 1900-1917
- Visions and velocity : the Expansive Age of the automobile, 1918-1928
- Sign as storefront : America discovers Modernism, 1929-1945
- Landscapes of more and less : consequences of commercial freedom and restraint, 1946-1964
- Rediscovering Main Street : retrenchment, repair, and reinvention, 1965-2010
- Conclusion.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Athenaeum copy: Albert M. Greenfield Memorial Fund.
- ISBN:
- 9781421404943
- 142140494X
- OCLC:
- 761383912
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