Advertising, literature, and print culture in Ireland, 1891-1922 / John Strachan and Claire Nally.

Format:

Book

Author/Creator:

Strachan, John (John R.), 1961-

Contributor:

Nally, Claire, 1979-

Language:

English

Subjects (All):

Advertising--Ireland--History.

Advertising.

Advertising, Magazine--Ireland--History.

Advertising, Magazine.

Popular literature--Ireland--History and criticism.

Popular literature.

National characteristics in literature.

National characteristics, Irish--History.

National characteristics, Irish.

Literature and society--Ireland--History.

Literature and society.

Consumption (Economics)--Ireland--History.

Consumption (Economics).

History.

Ireland.

Physical Description:

xi, 310 pages : illustrations ; 23 cm

Place of Publication:

Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.

Summary:

This is the first study of the cultural meanings of advertising in the Irish Revival period. John Strachan and Claire Nally shed new light on advanced nationalism in Ireland before and immediately after the Easter Rising of 1916, while also addressing how the wider politics of Ireland, from the Irish Parliamentary Party to anti-Home Rule unionism, resonated through contemporary advertising copy. The book also examines the manner in which some of the key authors of the Revival, notably Oscar Wilde and W. B. Yeats, reacted to advertising and to the consumer culture around them. Illustrated with over 60 fascinating contemporary advertising images, Advertising, Literature and Print Culture in Ireland, 1891-1922 addresses a diverse and intriguing range of Irish advertising: the pages of An Claidheamh Soluis under Patrick Pearse's editorship, the selling of the Ulster Volunteer Force, the advertising columns of The Lady of the House, the marketing of the sports of the Gaelic Athletic Association, the use of Irish Party politicians in First World War recruitment campaigns, the commemorative paraphernalia surrounding the centenary of the 1798 United Irishmen uprising, and the relationship of Murphy's stout with the British military, Sinn Féin and the Irish Free State. Book jacket.

Contents:

Introduction

Advertising in Ireland 1850-1914. Prologue

the Irish advertising scene from the 1850s to the 1880s; Advertising and the nation in the Irish revival

Print culture. The Shan van vocht (1896-1899) and The leader (1900-1936): national identity in advertising; The Sinn féin depot and the selling of Irish sport; The lady of the house (1890-1921): gender, fashion and domesticity; Unionism, advertising, and the Third Home Rule Bill

"High" culture. Oscar Wilde as editor and writer: aesthetic interventions in fashion and material culture; Consumerism and anti-commercialism: the Yeatses, print culture, and home industry; Advertising in Ireland 1914-1922; Advertising, Ireland, and the Great War

Coda

from the Armistice to the Saorstsst.

Notes:

"This book emerges from "Consumer Culture, Advertising, and Literature in Ireland 1848-1921", a Leverhulme Major Research Project ... funded by the Trust between 2008 and 2011 ... a joint venture between the universities of Durham and Sunderland"--P.

Includes bibliographical references and index.

ISBN:

9780230298736

0230298737

OCLC:

785873614