Fashioning Japanese subcultures / Yuniya Kawamura.

Format:

Book

Author/Creator:

Kawamura, Yuniya, 1963-

Language:

English

Subjects (All):

Fashion--Japan.

Fashion.

Fashion design--Japan.

Fashion design.

Subculture--Japan.

Subculture.

Japan--Social life and customs.

Japan.

Manners and customs.

Physical Description:

xiv, 175 pages : illustrations ; 24 cm

Place of Publication:

London ; New York : Berg Publishers, 2012.

Summary:

"Western fashion has been widely appreciated and consumed in Tokyo for decades, but since the mid-1990s Japanese youth have been playing a crucial role in forming their own unique fashion communities and producing creative styles which have had a major impact on fashion globally. Geographically and stylistically defined, subcultures such as Lolita in Harajuku, Gyaru and Gyaru-o in Shibuya, Agejo in Shinjuku and Mori Girl in Kouenji, reflect the affiliation and identities of their members, and have often blurred the boundary between professionals and amateurs for models, photographers, merchandisers and designers. Based on insightful ethnographic fieldwork in Tokyo, is the first theoretical and analytical study on Japan's contemporary youth subcultures and their stylistic expressions. It is essential reading for students, scholars and anyone interested in fashion, sociology and subcultures"-- Provided by publisher.

Contents:

I Introduction

1 Understanding Subcultural Studies: Dick Hebdige Revisited 7

2 Placing Tokyo on the Fashion Map: From Catwalk to Street Style 21

3 Japanese Youth in a Changing Society 33

II Geographically and Stylistically Defined Japanese Subcultures

4 Shibuya: The Youth in Outspoken. Rebellion 51

5 Harajuku: The Youth in Silent Rebellion 65

6 Akihabara and Ikebukuro: Playing with Costume as Entertainment 76

7 Shinjuku: Girls of the Nightlife Using Beauty and Youth as Weapons 85

8 Kouenji and Other Fashion Districts: From Secondhand Clothes Lovers to Fast Fashion Followers 93

9 Individual and Institutional Networks within a Subcultural System: Efforts to Validate and Valorize New Tastes in Fashion 99

III The Power of the Youth: Trickle-Up/Bubble-Up Theory Revisited

10 The Deprofessionalization of Fashion 119

11 The Globalization of Japanese Subcultures and Fashion: Future Possibilities and Limitations 126.

Notes:

Includes bibliographical references and index.

ISBN:

9781847889485

1847889484

9781847889478

1847889476

9780857852168

0857852167

9780857852151

0857852159

OCLC:

761850246