Public relations and the making of modern Britain : Stephen Tallents and the birth of a progressive media profession / Scott Anthony.

Format:

Book

Author/Creator:

Anthony, Scott, 1977-

Language:

English

Subjects (All):

Tallents, Stephen, 1884-1958.

Tallents, Stephen.

Public relations--Great Britain--History.

Public relations.

History.

Great Britain.

Physical Description:

x, 265 pages : illustrations ; 23 cm

Manufacture:

New York : distributed in the United States exclusively by Palgrave Macmillan.

Other Title:

Stephen Tallents and the birth of a progressive media profession

Place of Publication:

Manchester ; New York : Manchester University Press, 2012.

Summary:

The story of public relations in Britain was shaped by the economic hardships of the inter-war years. It was a profession established by a group of liberal-minded officials, whose manner and methods would heavily influence post-war organisations such as UNESCO.

Central to the startling story of Britain's early public relations pioneers is Sir Stephen Tallents, the inaugural President of the Institute of Public Relations. Tallents was a public sector entrepreneur who lent his patronage to John Grierson's documentary film movement, the BBC Overseas Service, the development of Listener Research and the staging of the Festival of Britain. His intellectual imprint lingers on everything from the jubilee telephone kiosk to the V for Victory movement, from Night Mail to the Greater London Plan.

A portrait of how the social, economic and media revolutions of the early twentieth century reshaped national life, Public relations and the making of modern Britain reveals a country struggling to cope with austerity and crisis that is at once very different from, and yet surprisingly similar to, our own. The book includes a reprint of Tallent's influential pamphlet, The projection of England (1932).

This book will interest students and scholars of modern British culture, media studies, history and politics. Book jacket.

Contents:

Machine generated contents note: 1.After the Great War: The origin of public relations

2.Beginnings: The Empire Marketing Board, 1926-1933

3.The Projection of England and documentary cinema

4.A triumph of public relations: The GPO, 1933-1935

5.The limits of public relations: The BBC and the Ministry of Information

6.Rebuilding the nation: The Festival of Britain and the formation of the Institute of Public Relations

7.Conclusion.

Notes:

Includes bibliographical references (pages [236]-259) and index.

ISBN:

9780719084577

0719084571

OCLC:

795704366