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Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
Lippincott Library HF5415 .M378 2012
Available
Lippincott Library HF5415 .M378 2012
Available
LIBRA HF5415 .M378 2012
Available from offsite location
- Format:
- Book
- Author/Creator:
- Perreault, William D., Jr.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xl, 640, 32, 10 pages : color illustrations ; 28 cm
- Edition:
- Thirteenth edition.
- Place of Publication:
- New York, NY : McGraw-Hill/Irwin, [2012]
- Notes:
- Includes bibliographical references and indexes.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Rosengarten Family Fund.
- ISBN:
- 9780078028885
- 0078028884
- OCLC:
- 733234989
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