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The survey handbook / Arlene Fink.
Lippincott Library H29 .S724 2003 v.1
By Request
- Format:
- Book
- Author/Creator:
- Fink, Arlene.
- Series:
- Survey kit ; v. 1.
- The survey kit ; v. 1
- Language:
- English
- Subjects (All):
- Surveys--Methodology.
- Surveys.
- Social sciences--Statistical methods.
- Social sciences.
- Sampling (Statistics).
- Physical Description:
- xi unnumbered pages, 167 pages ; 23 cm.
- Edition:
- Second edition.
- Place of Publication:
- Thousand Oaks, Calif. : Sage Publications, [2003]
- Summary:
- ""Fink explains the different types of survey instruments and the activities that constitute a typical survey and demonstrates how to organize surveys and estimate their costs. In addition, she discusses such techniques as what types of questions to ask in pilot tests, how to relate survey costs to needs for personnel and time, and how to execute a management plan and a budget for a survey.""""
- --Gerald Albaum, "University of Oregon, review in "Journal of Marketing Research
- New to this edition: The characteristics and uses of qualitative surveysThe steps in a content analysis of qualitative dataSurvey ethics, including the ethical principles to use in survey development and the characteristics of survey research misconductThe main components of an informed consent form
- Notes:
- Includes bibliographical references (pages 153-158).
- ISBN:
- 0761925805
- 9780761925804
- OCLC:
- 51044084
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