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Understanding media in the digital age : connections for communication, society, and culture / Everette E. Dennis, Melvin L. DeFleur.
Annenberg Library - Reference QA76.76.I59 D46 2010
Available
- Format:
- Book
- Author/Creator:
- Dennis, Everette E., 1942-
- Language:
- English
- Subjects (All):
- Digital media.
- Digital communications.
- Physical Description:
- xiii, 411 pages : illustrations (some color) ; 28 cm
- Place of Publication:
- New York : Allyn & Bacon, [2010]
- Contents:
- Understanding communication concepts in the internet age
- Navigating change: the rise of digital and global media
- Books: the first and most respected mass medium
- Newspapers and news media: delivering information to society
- Magazines: voices for many interests
- Motion pictures: the great entertainer
- Radio: the resilient medium
- Television: the most influential medium
- News, journalism and public affairs
- Popular culture: entertainment, sports and music
- Advertising: using media in the marketplace
- Public relations: influencing beliefs, attitudes and actions
- Social forces: economics, technology and policy
- Media effects: the processes and influences of mass communication
- Ethics: assessing the content and behavior of the media.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780205595822
- 0205595820
- OCLC:
- 308171509
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