Representing ageing : images and identities / edited By Virpi Ylänne.

Format:

Book

Contributor:

Ylänne, Virpi, 1962-

Language:

English

Subjects (All):

Older people--Pictorial works.

Older people.

Older people--Services for.

Identity (Psychology).

Advertising.

Genre:

Pictorial works.

Illustrated works.

Physical Description:

xv, 258 pages ; 18 cm

Place of Publication:

New York : Palgrave Macmillan, 2012.

Summary:

This collection critically examines twenty-first century representations of ageing, focusing on images/imagery/discourses found in various media as well as individuals' own experiences and self-presentations of ageing and identity, drawing on new innovative, qualitative empirical data. The contributors represent a range of disciplinary areas but all are concerned with how ageing is currently understood, experienced, represented and talked about. The contexts in which these issues are debated include advertising, women's and over fifties' magazines, beauty and hair care routines, art therapy, documenting family relations, positive ageing campaigns and biographical photography. Many topical issues are examined, such as the discursive construction of age identities, positive ageing, anti-ageing, ageism, age relations and the body. This book will be of interest to students and researchers in cultural and social gerontology, discourse and identity and lifespan communication, as well as those working in marketing and with older people either directly or indirectly. Book jacket.

Contents:

1 Introduction / Virpi Ylänne Ylänne, Virpi 1

Part I Age-Targeted and Advertising Images

2 Anti-ageing Advertisements and Perceptions of Ageing / Toni Calasanti Calasanti, Toni, Amy Sorensen Sorensen, Amy, Neal King King, Neal 19

3 Consumerism v. Constructing Older Age: A Case Study of Over-Fifties Life Insurance TV Advertising / Chin-Bui Chen Chen, Chin-Bui, Virpi Ylänne Ylänne, Virpi 36

4 'They See Themselves As Young': The Market Addressing the Older Consumer / Karin Lövgren Lövgren, Karin 53

5 Talk about Love and Intimate Relationships in a Finnish 50+ Magazine / Kirsi Lumme-Sandt Lumme-Sandt, Kirsi, Hanna Uotila Uotila, Hanna 68

6 Redefining Cultural Roles in Older Age: Grandmothering As an Extension of Motherhood / Satori Soden Soden, Satori 84

Part II Appearance, Clothing and Fashion Images

7 Doing Beauty: Women, Ageing and Identity / Laura Hurd Clarke Clarke, Laura Hurd, Alexandra Korotchenko Korotchenko, Alexandra 103

8 On Going Grey / Caroline Holland Holland, Caroline, Richard Ward Ward, Richard 115

9 Fashion and Age: The Role of Women's Magazines in the Constitution of Aged Identities / Julia Twigg Twigg, Julia 132

Part III Self, Family and Community Images

10 'I Don't See Many Images of Myself Coming Back at Myself: Representations of Women and Ageing / Lorna Warren Warren, Lorna, Naomi Richards Richards, Naomi 149

11 The Oldest Generation As Displayed in Family Photographs / Bill Bytheway Bytheway, Bill, Joanna Bornat Bornat, Joanna 169

12 'Positive Images' and Calendars: Explorations in 'Agelessness' or 'Ambiguous' Identities? / Eileen Fairhurst Fairhurst, Eileen 189

13 Snap Happy - Being Old in Scotland in Photographs / Emmanuelle Tulle Tulle, Emmanuelle 207

14 Conclusion / Virpi Ylänne Ylänne, Virpi 226.

Notes:

Includes bibliographical references and index.

ISBN:

9780230272590

0230272592

OCLC:

774489664