1 option
The holiday makers : magazines, advertising, and mass tourism in postwar America / Richard K. Popp.
- Format:
- Book
- Author/Creator:
- Popp, Richard K., 1977-
- Language:
- English
- Subjects (All):
- Tourism--United States--History--20th century.
- Tourism.
- Tourism--United States--Psychological aspects.
- Marketing.
- Advertising--Tourism.
- History.
- United States.
- Psychological aspects.
- Advertising--Tourism--United States.
- Advertising.
- Tourism--United States--Marketing.
- United States--Social life and customs.
- Manners and customs.
- Physical Description:
- ix, 204 pages, 16 unnumbered pages of plates : illustrations ; 24 cm
- Place of Publication:
- Baton Rouge : Louisiana State University Press, [2012]
- Contents:
- 1 The New Mobility: Travel and Leisure in Depression and War 11
- 2 Creating Holiday: Market Research, Play, and Magazine Reading 31
- 3 Selling Vacations: Tourist Travel, Free Time, and Classlessness 58
- 4 "This is How it Will be When You Get There" Destination Profiles and Middlebrow Geography 82
- 5 Casting Lures: Tourism Advertising and the Experiential Ethos 103
- 6 Going Off the Beaten Path: Authentic Places and the End of an Era 128.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780807142844
- 0807142840
- 9780807142868
- 0807142867
- 9780807142875
- 0807142875
- 9780807142882
- 0807142883
- OCLC:
- 754389887
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.