Stop, think, go, do : how typography & graphic design influence behavior / Steven Heller & Mirko Ilić.

Format:

Book

Author/Creator:

Heller, Steven.

Contributor:

Ilić, Mirko, 1956-

Language:

English

Subjects (All):

Graphic design (Typography)--Social aspects.

Graphic design (Typography).

Graphic design (Typography)--History--21st century.

Graphic arts--Social aspects.

Graphic arts.

Graphic arts--History--21st century.

Commercial art--Social aspects.

Commercial art.

Commercial art--History--21st century.

History.

Social aspects.

Physical Description:

222 pages : illustrations (chiefly color) ; 24 cm

Other Title:

How typography and graphic design influence behavior

Place of Publication:

Beverly, Mass. : Rockport Publishers, 2012.

Contents:

Inform : graphic design focuses our eyes and mind on what is already instinctively hardwired

Advocate : the language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be

Play : play adds dimension to design, enabling the viewer to have more active participation in it

Caution : cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences

Entertain : much graphic design cannot afford neutrality; it must grab attention in crowded environments

Express ; a manifesto should be a declaration of war against complacency. At the very least it should trigger thinking

Educate ; graphic design arguably is itself a grand portal to the process of education

Transform : transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous.

ISBN:

9781592537662

1592537669

OCLC:

749856582

Online:

Publisher description

Contributor biographical information