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How much to spend for advertising? Methods for determining advertising expenditure levels / edited by Malcolm A. McNiven.
LIBRA HF5823 .M1315
Available from offsite location
LIBRA HF5823 .M1315 1969
Available from offsite location
- Format:
- Book
- Author/Creator:
- McNiven, Malcolm Albert, 1929- compiler.
- Language:
- English
- Subjects (All):
- Advertising--Costs.
- Advertising.
- Physical Description:
- vi, 122 pages : illustrations ; 26 cm
- Place of Publication:
- [New York] : Association of National Advertisers, [1969]
- Notes:
- Includes bibliographical references.
- OCLC:
- 13828
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