1 option
Knowledge development in marketing : the MSI experience / Paul N. Bloom.
LIBRA HF5415.2 .B57 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Bloom, Paul N.
- Language:
- English
- Subjects (All):
- Marketing Science Institute.
- Marketing research.
- Physical Description:
- xvi, 238 pages ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1987]
- Notes:
- Includes index.
- Bibliography: pages [211]-227.
- ISBN:
- 0669125814
- OCLC:
- 15366827
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.