1 option
Managing smart : market research for hospital decision makers / Norman H. McMillan and George Rosenbaum.
LIBRA RA965.5 .M36 1986
Available from offsite location
- Format:
- Book
- Author/Creator:
- McMillan, Norman H., 1925-
- Language:
- English
- Subjects (All):
- Hospital care--Marketing.
- Hospital care.
- Marketing research.
- Community Participation.
- Financial Management.
- Health Facility Administrators.
- Marketing of Health Services.
- Medical Subjects:
- Community Participation.
- Financial Management.
- Health Facility Administrators.
- Marketing of Health Services.
- Physical Description:
- vi, 154 pages ; 23 cm
- Place of Publication:
- Chicago, Ill. : American Hosiptal Pub., [1986]
- Notes:
- "Catalog no. 139100"--T.p. verso.
- Bibliography: pages 149-154.
- ISBN:
- 0939450860
- OCLC:
- 13361240
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.