Consuming reality : the commercialization of factual entertainment / June Deery.

Format:

Book

Author/Creator:

Deery, June.

Language:

English

Subjects (All):

Television advertising.

Reality television programs.

Physical Description:

vii, 225 pages ; 23 cm

Edition:

First edition.

Place of Publication:

New York : Palgrave Macmillan, 2012.

Summary:

"Consuming Reality examines TV's response to the increasing pressure to brand content in a post-advertising era. Its comprehensive analysis of the commercial practices found in popular reality programming reveals links to larger trends such as the sentimental dissemination of capitalist and nationalist ideologies, the professionalization of social relationships (including conceptions of self), and the mainstreaming of PR techniques in everyday life. Topics include: reality formats as pseudo-events, participation/interactivity, product placement, donorship, TV-web branding, caring capitalism, commercial nationalism, mediation as consumption, consumption as mediation, making over homes/bodies as properties, consumer identity and pathology, gendered consumption, religion, Disney, and the American Dream"--Provided by publisher.

Contents:

Introduction

Commercial participation: post-advertising

Public relations

Nation building

Caring capitalism

Retail TV

Mixed blessings

The body project.

Notes:

Includes bibliographical references and index.

ISBN:

9780230379961

0230379966

OCLC:

764357711