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Culturematic : how reality TV, John Cheever, a Pie Lab, Julia Child, fantasy football, Burning man, the Ford Fiesta movement, Rube Goldberg, NFL films, Wordle, Two and a half men, a 10,000 year symphony, and ROFLcon memes will help you create and execute breakthrough ideas / [Grant McCracken].

Penn Museum Library HD30.19 .M34 2012
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Format:
Book
Author/Creator:
McCracken, Grant, 1951-
Contributor:
George Clapp Vaillant Book Fund.
Language:
English
Subjects (All):
Management--Social aspects.
Management.
Popular culture--Economic aspects.
Popular culture.
Technological innovations.
Creative thinking.
New products.
Diffusion of innovations.
Physical Description:
291 pages : illustrations ; 22 cm
Place of Publication:
Boston, Mass. : Harvard Business Press, [2012]
Contents:
Welcome to culturematics
Why culturematics matter
Twenty culturematics
culturematic clockworks
Finding your vector
How to make culturematics
culturematic me
The corporate culturematics.
Local Notes:
Acquired for the Penn Libraries with assistance from the George Clapp Vaillant Book Fund.
ISBN:
1422143295
9781422143292
OCLC:
744289973
Publisher Number:
99948847905

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