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Marketing management / Philip Kotler, Kevin Lane Keller.
LIBRA HF5415.13 .K64 2012
Available from offsite location
Lippincott Library HF5415.13 .K64 2012
By Request
- Format:
- Book
- Author/Creator:
- Kotler, Philip.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xxii, 657 pages, 127 unnumbered pages : color illustrations ; 29 cm
- Edition:
- Fourteenth [edition].
- Place of Publication:
- Upper Saddle River, N.J. : Prentice Hall, [2012]
- Contents:
- Understanding marketing management
- Defining marketing for the 21st century
- Developing marketing strategies and plans
- Capturing marketing insights
- Collecting information and forecasting demand
- Conducting marketing research
- Connecting with customers
- Creating long-term loyalty relationships
- Analyzing consumer markets.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- Acquired for the Penn Libraries with assistance from the Louis A. Duhring Fund.
- ISBN:
- 9780132102926
- 0132102927
- OCLC:
- 678924608
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