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The basic principles of marketing warfare / by Robert Durö and Björn Sandström.
Lippincott Library HF5415 .D87 1987
Available
- Format:
- Book
- Author/Creator:
- Durö, Robert.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- xi, 164 pages : illustrations ; 24 cm
- Edition:
- English language edition.
- Place of Publication:
- Chichester [West Sussex] ; New York : Wiley, [1987]
- Notes:
- Includes index.
- Bibliography: pages 163-164.
- ISBN:
- 0471915459 :
- OCLC:
- 15518740
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