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Better green business : handbook for environmentally responsible and profitable business practices / Eric G. Olson.

Lippincott Library HD30.255 .O47 2010
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LIBRA HD30.255 .O47 2010
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Format:
Book
Author/Creator:
Olson, Eric G., 1967-
Language:
English
Subjects (All):
Management--Environmental aspects.
Management.
Business enterprises--Environmental aspects.
Business enterprises.
Technological innovations--Environmental aspects.
Technological innovations.
Physical Description:
xvi, 234 pages : illustrations ; 24 cm
Place of Publication:
Upper Saddle River, N.J. : Wharton School Pub., [2010]
Summary:
Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically drive "win-win-win" gains: growing top-line revenue, helping customers increase efficiency, and improving the environment at the same time.
Olson introduces powerful business process transformation methodologies and technologies for increasing operational efficiency and reducing waste, including IBM's impactful Green Sigma™ approach. He also identifies new opportunities to drive value by "instrumenting the planet" and introduces the technologies that make this possible. Finally, he assesses long-term trends that will make "green business" increasingly crucial in the coming years.
Contents:
Driving forces and challenges that organizations face
Formulate green strategy to complement traditional strategy
Green strategy supports operational improvements
Make green strategy actionable with a proven approach
Transformation methods and green sigma
Applying green sigma to optimize carbon emissions
Instrumenting the planet for an intelligent, sustainable world
Technology that supports instrumenting the planet
Business considerations for technology solutions
Critical trends shaping the future.
Notes:
Includes bibliographical references and index.
ISBN:
0137010176
9780137010172
OCLC:
377813044
Publisher Number:
99948771594

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