Fundraising strategies for community colleges : the definitive guide for advancement / Steve Klingaman ; foreword by Gerardo E. de los Santos.

Format:

Book

Author/Creator:

Klingaman, Steve, 1953-

Contributor:

James Hosmer Penniman Book Fund.

Language:

English

Subjects (All):

Educational fund raising--United States.

Educational fund raising.

Community colleges.

Finance.

United States.

Community colleges--United States--Finance.

Physical Description:

xiii, 301 pages ; 24 cm

Edition:

First edition.

Place of Publication:

Sterling, Virginia : Stylus Publishing, LLC, 2012.

Summary:

This book is a hands-on, step-by-step guide to building a million-dollar-a-year development office.

Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain their fair share, community colleges can rely on this book to deploy strategies successfully used by four-year colleges in their development efforts.

With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, and planned giving programs.

This volume is the only comprehensive development guide to focus on community college fundraising. Written for development professionals, college presidents, board members, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap.

Topics Include:

Strategies used at one two-year college that raised $50 million over ten years

75 boxed tips on the details that matter most

Guidance for creating an institutional commitment to advancement

Advice on how to enhance the advancement function

Advice on how to build an effective foundation board that gives

Advice on how to grow the Annual Fund with sustainable, repeatable gifts

Approaches that top universities use to close major gifts Book jacket.

Contents:

Part 1 Planning the Work

1 The Case for Fundraising 9

2 "Just the Facts, Ma'am" 19

Assessing Your Development Program

3 Designing a Development Program 25

4 Culture Change 41

5 Building the Board 55

6 A Message to Board Members 67

7 Your Strategic Plan 78

8 Selling the Plan 100

Part 2 Working the Plan

9 Launch! 111

10 The Blueprint of an Annual Fund 124

11 Cultivation and Donor Relations 165

12 Major Gifts 777

13 Developing a Full-Featured Program 199

14 Operating the Program in a Businesslike Manner 219

15 A Fund Raising Faculty 229

16 Contemplating Campaigns 243

17 Bringing it All Back Home 257.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the James Hosmer Penniman Book Fund.

ISBN:

1579227317

9781579227302

1579227309

9781579227319

9781579227326

1579227325

9781579227333

1579227333

OCLC:

713191529

Publisher Number:

99948647713