Writing health communication : an evidence-based guide / [edited by] Charles Abraham and Marieke Kools.

Format:

Book

Contributor:

Abraham, Charles.

Kools, Marieke, 1978-

Samuel Bellet Book Fund.

Language:

English

Subjects (All):

Medical writing.

Communication in medicine.

Physical Description:

xv, 175 pages, 4 unnumbered pages plates : illustrations (some color) ; 25 cm

Place of Publication:

London ; Thousand Oaks, Calif. : SAGE, 2012.

Summary:

The authors note in their introduction that a gap exists between evidence and practice in the creation of health promotion materials, that the content of those types of communications--whether patient information sheets or descriptions of medicines and medical products--fail to follow "evidence-based best practice." The result? Many of those educational presentations do not provide information patients want and need. This book offers guidance to those professionals responsible for producing those materials on how to provide meaningful information to patients in ways that they can readily understand and use. The book covers nuts and bolts issues such as designing pages and text that are easy to read and understand, developing evidence-based content, using graphics, and how to promote behavior change through the materials created. Editors Abraham (behavior change, Peninsula College of Medicine and Dentistry, UK), Kools (behavioral scientist in health, medicine, and life sciences, Maastricht U., Netherlands) and nine co-authors contributed to the book. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Contents:

Introduction : steps towards writing effective educational text / Marieke Kools and Charles Abraham

Designing easy-to-read text / James Hartley

Making written materials easy to understand / Marieke Kools

Making written materials easy to use / Marieke Kools

Using graphics effectively in text / Patricia Wright

Developing evidence-based content for health promotion materials / Charles Abraham

Mapping change mechanisms onto behaviour change techniques : a systematic approach to promoting behaviour change through text / Charles Abraham

Planning to frighten people? Think again! / Robert A. C. Ruiter and Gerjo Kok

Message framing / Marieke Q. Werrij ... [et al.]

Computer-tailoring of health promotion messages / Johannes Brug and Anke Oenema

Conclusions and recommendations / Charles Abraham and Marieke Kools.

Notes:

Includes bibliographical references and index.

Local Notes:

Acquired for the Penn Libraries with assistance from the Samuel Bellet Book Fund.

ISBN:

9781847871855

1847871852

9781847871862

1847871860

OCLC:

773420566