The psychology of entertainment media : blurring the lines between entertainment and persuasion / editor, L.J. Shrum.

Format:

Book

Contributor:

Shrum, L. J.

Language:

English

Subjects (All):

Subliminal advertising.

Advertising--Psychological aspects.

Advertising.

Mass media--Psychological aspects.

Mass media.

Persuasion (Psychology).

Manipulative behavior.

Physical Description:

xvii, 346 pages ; 18 cm

Edition:

Second edition.

Place of Publication:

New York : Routledge, 2012.

Summary:

Shrum (marketing, U. of Texas at San Antonio) assembles 12 essays that examine how entertainment media (including video and other digital games in this edition) affects its viewers, in both intended and unintended ways, and the psychological processes that underlie these effects, with a focus on persuasion. Scholars of marketing, psychology, communications, business, and advertising from North America, Europe, and Australia consider how entertainment or narrative information is processed, whether it is different from the processing of promotional or rhetorical information, and what the consequences of these differences are on their persuasive impact. They first consider the intended impact of product placements and discuss product integration, the psychological processes underlying placement effects and implications for public policy, and effects on children, then the unintended effects of TV program narratives, the effects of complete immersion into the world of the story, the power of social imagery, the impact of alcohol messages, the effects of idealized portrayals of women on self-esteem and self-worth, and the effects of violence on viewer aggression. Annotation ©2012 Book News, Inc., Portland, OR (booknews.com)

Contents:

Chapter 1 What's So Special About Entertainment Media and Why Do We Need a Psychology for It?: An Introduction to the Psychology of Entertainment Media / L. J. Shrum Shrum, L. J. 1

Section I Embedding Promotions Within Entertainment Media: Product Placement Effects and How They Work

Chapter 2 Product Integration: Current Practices and New Directions / John A. McCarty McCarty, John A., Tina M. Lowery Lowery, Tina M. 11

Chapter 3 As a Backdrop, Part of the Plot, or a Goal in a Game: The Ubiquitous Product Placement / Elizabeth Cowley Cowley, Elizabeth 37

Chapter 4 Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency / Laura Owen Owen, Laura, Haiming Hang Hang, Haiming, Charlie Lewis Lewis, Charlie, Susan Auty Auty, Susan 65

Chapter 5 Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertaining Persuasion? / Michelle R. Nelson Nelson, Michelle R., Martin K. J. Waiguny Waiguny, Martin K. J. 93

Section II The Programs Between the Ads: The Persuasive Power of Entertainment Media

Chapter 6 The Stories TV Tells: How Fictional TV Narratives Shape Normative Perceptions and Personal Values / L. J. Shrum Shrum, L. J., Jaehoon Lee Lee, Jaehoon 147

Chapter 7 Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment / Jordan M. Carpenter Carpenter, Jordan M., Melanie C. Green Green, Melanie C. 169

Chapter 8 Seeing Is Believing: Toward a Theory of Media Imagery and Social Learning / Karen E. Dill Dill, Karen E., Melinda C. R. Burgess Burgess, Melinda C. R. 195

Chapter 9 Alcohol Messages in Television Series: Content and Effects / Cristel Antonia Russell Russell, Cristel Antonia, Dale W. Russell Russell, Dale W. 227

Chapter 10 Selling Beauty: The Hidden Cost to Women's Self-Worth, Relationships, and Behavior / Erin J. Strahan Strahan, Erin J., Vanessa M. Buote Buote, Vanessa M., Anne E. Wilson Wilson, Anne E. 249

Chapter 11 Learning Aggression Through the Media: Comparing Psychological and Communication Approaches / Julia A. Maier Maier, Julia A., Douglas A. Gentile Gentile, Douglas A. 271

Chapter 12 Paths From Television Violence to Aggression: Reinterpreting the Evidence / George Comstock Comstock, George, Jack Powers Powers, Jack 305.

Notes:

Includes bibliographical references and index.

ISBN:

9781848729445

1848729448

OCLC:

760904921