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Getting to yes : negotiating agreement without giving in / by Roger Fisher and William Ury, with Bruce Patton, editor.

Van Pelt Library BF637.N4 F57 2011
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Van Pelt Library BF637.N4 F57 2011
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Van Pelt Library BF637.N4 F57 2011
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Lippincott Library - Reserve Desk BF637.N4 F57 2011
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Format:
Book
Author/Creator:
Fisher, Roger, 1922-2012.
Contributor:
Ury, William
Patton, Bruce.
Language:
English
Subjects (All):
Negotiating.
Negotiation.
Medical Subjects:
Negotiating.
Physical Description:
xxix, 204 pages : illustrations ; 20 cm
Edition:
Third edition, revised edition.
Place of Publication:
New York : Penguin, 2011.
Summary:
"Since it was first published in 1981 Getting to Yes has become a central book in the Business Canon: the key text on the psychology of negotiation. Its message of "principled negotiations"--finding acceptable compromise by determining which needs are fixed and which are flexible for negotiating parties--has influenced generations of businesspeople, lawyers, educators and anyone who has sought to achieve a win-win situation in arriving at an agreement. It has sold over 8 million copies worldwide in 30 languages, and since it was first published by Penguin in 1991 (a reissue of the original addition with Bruce Patton as additional coauthor) has sold over 2.5 million copies--which places it as the #10 bestselling title overall in Penguin Books, and #3 bestselling nonfiction title overall. We have recently relicensed the rights to Getting to Yes, and will be doing a new revised edition--a 30th anniversary of the original publication and 20th of the Penguin edition. The authors will be bringing the book up to date with new material and a assessment of the legacy and achievement of Getting to Yes after three decades"-- Provided by publisher.
Contents:
Ch. 1. Don't Bargain Over Positions
Ch. 2. Separate the People from the Problem
Ch. 3. Focus on Interests, Not Positions
Ch. 4. Invent Options for Mutual Gain
Ch. 5. Insist on Using Objective Criteria
Ch. 6. What If They Are More Powerful? (Develop Your BATNA - Best Alternative To A Negotiated Agreement)
Ch. 7. What If They Won't Play? (Use Negotiation Jujitsu)
Ch. 8. What If They Use Dirty Tricks? (Taming the Hard Bargainer)
Notes:
Includes bibliographical references.
ISBN:
0143118757
9780143118756
OCLC:
609540048
Publisher Number:
99948264972

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