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No comment! : an executive's essential guide to the news media / Donald W. Blohowiak.
LIBRA HD59 .B57 1987
Available from offsite location
- Format:
- Book
- Author/Creator:
- Blohowiak, Donald W.
- Language:
- English
- Subjects (All):
- Mass media and business.
- Mass media and business--United States.
- United States.
- Physical Description:
- xvi, 221 pages ; 24 cm
- Place of Publication:
- New York : Praeger, 1987.
- Summary:
- The title of Donald Blohowiak's engrossing and highly informative new book reflects the often strained relationship between two of America's most powerful institutions: the news media and business. The author gives an "insider's" look at why the tensions exist and what business people can do to understand them, to ease them, and to get the upper hand when dealing with "the media." Aimed primarily at the business community and the media advisors who serve it, this book demystifies the news process and presents sound, practical advice.
- Notes:
- Includes index.
- Bibliography: pages [213]-214.
- ISBN:
- 0275928209
- OCLC:
- 16093177
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