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Readership research : theory and practice / edited by Harry Henry.

LIBRA PN4784.R27 R43 1987
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Format:
Book
Contributor:
Henry, Harry.
Research Services Ltd.
British Market Research Bureau.
Language:
English
Subjects (All):
Readership surveys--Congresses.
Readership surveys.
Genre:
Conference papers and proceedings.
Physical Description:
576 pages : illustrations ; 25 cm
Place of Publication:
Amsterdam, the Netherlands : Elsevier Science ; New York, N.Y., U.S.A. : Sole distributors for the U.S.A. and Canada, Elsevier Science, [1987]
Notes:
Proceedings of an international symposium held in Salzburg, Austria, Oct. 1985, sponsored by Research Services Ltd. and British Market Research Bureau.
Includes bibliographies.
ISBN:
0444702245
OCLC:
16470487

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