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Market-driven strategies in health care / Dean C. Coddington, Keith D. Moore ; foreword by Robert H. Waterman, Jr.
- Format:
- Book
- Author/Creator:
- Coddington, Dean C.
- Series:
- Jossey-Bass health series
- Jossey-Bass management series
- A Joint publication in the Jossey-Bass health series and the Jossey-Bass management series
- Language:
- English
- Subjects (All):
- Hospitals--Marketing.
- Hospitals.
- Strategic planning.
- Delivery of Health Care--economics.
- United States.
- Marketing of Health Services--trends.
- Medical Subjects:
- Delivery of Health Care--economics.
- United States.
- Marketing of Health Services--trends.
- Physical Description:
- xxviii, 337 pages : illustrations ; 24 cm.
- Edition:
- First edition.
- Place of Publication:
- San Francisco : Jossey-Bass, 1987.
- Notes:
- Bibliography: pages 313-327.
- Includes index.
- ISBN:
- 1555420451
- OCLC:
- 15164539
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