The nonprofit membership toolkit / Ellis M.M. Robinson.

Format:

Book

Author/Creator:

Robinson, Ellis M. M., 1952-

Series:

Chardon Press series

Language:

English

Subjects (All):

Nonprofit organizations--Management.

Nonprofit organizations.

Membership campaigns.

Organizations, Nonprofit--organization & administration.

Societies--organization & administration.

Medical Subjects:

Organizations, Nonprofit--organization & administration.

Societies--organization & administration.

Physical Description:

xxiii, 291 pages : illustrations ; 28 cm.

Place of Publication:

San Francisco, CA : Jossey-Bass, [2003]

Summary:

To be successful, social change organizations require support from both dedicated partners in the community and individuals who need organizations to speak and act for them. Smart organizations create a win-win situation by building membership programs that engage individuals in social change and assure long-term financial success for their organization. Successful membership programs provide individuals with valuable services, a place in a community, and advocates who work on their behalf. In return, members provide organizations with volunteers, expertise, credibility, future leadership, political clout, word-of-mouth support, financial assistance, and a team of readily available loyalists. Step-by-step, "The Nonprofit Membership Toolkit "shows how to create, manage, and sustain a dynamic membership program that will help a social change organization thrive. Written for both new and well-established social change organizations, this book is grounded in proven marketing techniques. It gives managers and executive directors the information and tools needed to understand their current members and attract new ones, and it walks organizations through the process of linking program goals with membership goals. "The Nonprofit Membership Toolkit "includes a wealth of illustrative examples and sample membership publications. Schedules for typical membership tasks keep organizations on track, and the easily reproducible worksheets and checklists and the companion Web site help readers design a program that can be adapted to meet the unique needs of their individual organization. "The Nonprofit Membership Toolkit "will help executive directors, development directors, staff and boardmembers, and other volunteers involve the community, build program effectiveness, and diversify and strengthen their organization's funding base.

Contents:

Part 1 Integrating Membership into Your Organization 1

1 Introduction: The Membership Partnership 3

2 The Benefits of Membership 15

3 Defining Membership in Your Organization 29

Part 2 Managing Your Membership Program 49

4 Building a Renewal Program 51

5 Inviting Member Action Through Special Appeals 79

6 Creating Effective Member Publications 101

Part 3 Expanding Your Membership Base 115

7 Recruiting New Members 117

8 Converting In-House Prospects to Members 133

9 Inviting Membership One-on-One 149

10 Recruiting Members by Mail 161

11 Electronic and Community Networking 193

Part 4 Strategic Planning for Future Growth 209

12 Upgrading Your Members 211

13 Creating Your Membership Plan 219

14 Staying Legal 243

B Recommended Protocol for Managing Membership Records and Finances 257

C Source Code Protocol for Members and Contributors 263

D Membership Activities Report Form and Tracking Patterns 269

E Copywriting Tips 271

Organizational Contacts 277.

Notes:

Includes index.

ISBN:

0787965065

9780787965068

OCLC:

52288017

Publisher Number:

99948224792

Online:

Contributor biographical information

Publisher description