Global media sport : flows, forms and futures / David Rowe.

Format:

Book

Author/Creator:

Rowe, David, 1954-

Series:

Globalizing sport studies

Language:

English

Subjects (All):

Mass media and sports--History--20th century.

Mass media and sports.

History.

Physical Description:

xi, 180 pages ; 24 cm.

Place of Publication:

London ; New York : Bloomsbury Academic, 2011.

Summary:

This text investigates the integration of media and sport over the last century. At a time when the stability of the Western media sport order is under challenge, it analyzes a range of key structures, practices and issues, whose ramifications extend far beyond the fields of play and national contexts in which sport events take place.

Contents:

1 Arrivals Hall Message: Global Media, Global Sport 1

2 Markets in Movement: Economic Dimensions of the Media Sport Spectacle 12

3 Television: Wider Screens, Narrower Visions? 34

4 Digital Media, Networking and Executive Fandom 62

5 From West to East - and Back Again 89

6 Tactical Manoeuvres, Public Relations Disasters and the Global Sport Scandal 115

7 Departure Lounge Note: Convulsions, Continuities and Campaigns 144.

Notes:

Includes bibliographical references (pages 155-175) and index.

ISBN:

9781849660709

1849660700

OCLC:

714725140