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Nonverbal communication in advertising / edited by Sid Hecker, David W. Stewart.
Lippincott Library HF5822 .N66 1988
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Advertising--Psychological aspects.
- Advertising.
- Body language.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- viii, 296 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1988]
- Notes:
- Papers from a conference held in New York in May 1986 and jointly by the Division of Consumer Psychology, American Psychological Association, the Marketing Science Institute, and Young and Rubicam.
- Bibliography: pages [265]-290.
- ISBN:
- 0669141720
- OCLC:
- 16278037
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