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Understanding pharma : the professional's guide to how pharmaceutical and biotech companies really work / John J. Campbell.
Lippincott Library HD9665.5 .C36 2008
Available
Lippincott Library HD9665.5 .C36 2008
Available
Lippincott Library HD9665.5 .C36 2008
Available
- Format:
- Book
- Author/Creator:
- Campbell, John J., author.
- Language:
- English
- Subjects (All):
- Pharmaceutical industry.
- Physical Description:
- xiii, 311 pages : illustrations ; 24 cm
- Edition:
- Second edition.
- Place of Publication:
- Raleigh, NC : Pharmaceutical Institute, [2008]
- Contents:
- Introduction to the industry
- What is a drug?
- Pharma and biotech customers
- Discovery
- Drug development
- Medical affairs
- Business development
- Marketing and brand management
- Sales
- Managed markets
- Manufacturing operations
- Trade and distribution.
- Notes:
- Includes index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Alumni and Friends Memorial Book Fund.
- ISBN:
- 9780976309635
- 0976309637
- OCLC:
- 1062362973
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