Indian media : global approaches / Adrian Athique.

Format:

Book

Author/Creator:

Athique, Adrian.

Language:

English

Subjects (All):

Mass media--India.

Mass media.

India.

Mass media--Social aspects--India.

Mass media--Social aspects.

Physical Description:

v, 186 pages : map ; 23 cm

Place of Publication:

Cambridge, UK ; Malden, MA : Polity Press, 2012.

Summary:

The very rapid growth in the Indian media industries and the vibrancy of India's popular culture are making a working understanding of the Indian scene a prerequisite for any serious study of media in the twenty-first century. As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change-taking place at the global level. As new commercial and political alignments take shape in the face of new global circumstances, thinkers and decision makers are inexorably drawn towards the reality of a new India being forged in the technological and cultural flux of global media flows.

Taking ah innovative interdisciplinary approach to the complex field of Indian media and society, this book combines a rich descriptive account with critical analysis designed to engender informed debate, amongst students, academics and other researchers. Book jacket.

Contents:

1 Mass Media and the Making of Modern India 13

2 Media Development and Mixed Messages 32

3 Liberalization, Diversity and the Age of Television 53

4 The Global Dynamics of Indian Media Piracy 72

5 Digital India: Software, Services and Cybercultures 90

6 Bollywood, Brand India and Soft Power 111

7 Media Provision and the New Leisure Economy 131.

Notes:

Includes bibliographical references (pages 161-182) and index.

ISBN:

9780745653327

0745653324

9780745653334

0745653332

OCLC:

747534644