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Managing quality : the strategic and competitive edge / David A. Garvin.
Lippincott Library HF5415.157 .G37 1988
Available
LIBRA HF5415.157 .G37 1988
Available from offsite location
- Format:
- Book
- Author/Creator:
- Garvin, David A.
- Language:
- English
- Subjects (All):
- Quality of products--United States--Management.
- Quality of products.
- Quality assurance--United States--Management.
- Quality assurance.
- Quality of products--United States--Management--Case studies.
- Quality assurance--United States--Management--Case studies.
- Management.
- United States.
- Physical Description:
- xiv, 319 pages : illustrations ; 25 cm
- Place of Publication:
- New York : Free Press ; London : Collier Macmillan, [1988]
- Summary:
- A devastating indictment of American merchandise quality, this challenging masterwork explores every dimension of product quality, its strategic and competitive implications and the meaning of quality to manufacturers, marketers, suppliers and customers.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0029113806
- OCLC:
- 16005388
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